BT was planning to go into partnership with web tracking technology company Phorm to deliver targeted ads at its customers.  The technology is suspect because Phorm would track all of your activity on the web to determine which ads to display to you on its partner sites.  Up to now ISPs have been relatively benign in analysing their customer’s surfing activity.

Privacy campaigners have vigorously questioned how user’s data and privacy would be protected.  The debate also spawned a petition on the Prime Minister’s No 10 Petitions website.

It is understood that Virgin Media and TalkTalk both still have the option to deploy the Phorm technology.

Will BT’s decision affect them?